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July 20, 2009
Adding Media to Your Site
I thought I was clever when I added a photo slide
to my speaking site by using slide.com (http://www.sharynabbott.com/gallery.html).
Then I learned how to put a Capture Box on my site (look at ezine)
and I was truly excited. Then if you remember I discovered how to embed
video on my site by loading the Flip Videos to MySpace.
July 6, 2009
Interviewing Authors
Another great method of increasing your database
is to interview other authors. I have been so pleasantly surprised to find
that only once have I been turned down by a fellow author to do an interview.
Most often authors are flattered that you would ask.
June 15, 2009
Capture Page
Everyone knows that your database is worth gold!
The infamous “they” say when you have 10,000 people in your database; you’ll
end up with 10% buying a product from you every month. So, if the product
is $10, you earn $10,000 a month from the 1,000 people in your database.
June 1, 2009
Hiring a Virtual Assistant
Have you ever ended a week with more time than
things to do? Not me! How I wish I was that capable. And the more successful
I am, the less time I have to do all the extra tasks! So, what do we do?
Of course, hire a virtual assistant.
May 18, 2009
elance
Have you ever felt like you can’t get it all done?
Have you ever wished for an extra day in the week? It’s the nature of the
entrepreneur and especially for authors. You’ve more likely discovered
by now that there is no end in sight. Once you’ve accomplished one phase,
the next is upon you and there is no end in sight.
May 4, 2009
SEM - Search Engine Marketing
Getting exposure to your website has more to do
with marketing rather than Search Engine Optimization. Both are necessary,
but driving traffic to your site has more impact on building long-term
relationships.
April 20, 2009
SEO
Search Engine Optimization is what makes the difference
between those who have a great website and no one knows and having all
the right people find your site because your site has been optimized with
the right keywords to match your topic.
April 6, 2009
Personal Google Results
You might not realize the benefits of having great
results on Google, but it has come to my benefit multiple times. One year
ago if you Google my name without quotes the results was 90,000, which
is not bad, but this month it is the highest it has ever been. It’s at
1.8 million.
March 23, 2009
Embedding Video
I’m so excited! I love technology! I just got my
Flip Video and capturing short video clips is now going to be a snap. One
of the easiest methods of raising your visibility on your blog and website
is to add video regularly.
March 16, 2009
Facebook Joint Ventures
I know I talk about Social Media often, but I
have had so much fun getting to know people from all over the world because
of the resources we have available to us. When I released Create Your Own
Reality in June I placed a sentence at the top of my Profile page requesting
help with the launch of my book. Within a month I had so many offers of
help that I could hardly keep up with them.
March 2, 2009
Twitter Following Etiquette
I was reminded by a Twitter expert that there
is an unwritten rule of etiquette in social media, but especially on Twitter.
It’s about building relationships, not selling your wares. In fact, you’ll
get shunned if you try to start out by selling.
February 16, 2009
Increasing Your Rankings
Getting your website up into the top rankings
is a large component in being able to have people find you. It works from
behind the scenes and is a direct result of your work you do with submitting
your site to search engines and the various back links and reciprocal links
you can achieve.
February 2, 2009
Submitting Your Website
If you would like to get your website noticed,
and who wouldn’t? That’s the name of the game here! Getting noticed! One
of the things you want to do is submit your website to Yahoo, Google and
Alexa. I don’t pay as much attention to the first to, but I track my results
monthly on Alexa. They keep you informed as to the level of ratings of
your site. If you get your site up to one million, you are in the top 1%
of all websites in the world.
January 19, 2009
Your Favorite Icon
I was stumbling around the Internet and noticed
that some websites had a logo that was specific to their business. You’ve
seen the MS Explorer “e” with the gold ring around it and the MySpace three
people silhouettes right?
January 5, 2009
Independent Publishing
I am a big fan of Independent Publishing and very
excited that we have one of the very first Independent Publishers more
than 20 years ago. He has seen more changes in the publishing business
than anyone I've met. (Download Audio)
December 22, 2008
Articles That Support Your Book
Since you're an author, writing articles should
be second nature for you. The more articles you get published the higher
your stock as an author becomes. It goes without saying, your articles
should relate to your book.
December 8, 2008
Book Reviews
About two months prior to releasing your book, you'll
want to start submitting your book to ezines, websites, other authors,
as well as posting your book on Amazon and Barnes and Noble on line. Get
anyone who's read your book to leave their review. This will boost your
credibility.
November 24, 2008
Book Signings
One of the best ways to gain a new audience is through
book signings at bookstores. However, Barnes and Nobles always welcomes
authors who are will to do a big more than just sign their books. When
you talk to the Community Relations Manager mention that you will be happy
to read sections of your book, that will provide a much larger draw to
their store.
November 10, 2008
PR Techniques
Public Relations is how most authors gain visibility.
There are magazines, radio and television opportunities for every type
of author. It is what will make the difference between getting your book
out there in a big way versus having to haul your own book around to all
the books stores and signings.
October 27, 2008
Distribution Resources
How do you get your books into the brick and mortor
stores like Banes and Noble when you've independently-published? Most people
will tell you it's impossible, but I am one of those people who look for
solutions with each challenge that arises.
October 20, 2008
Radio Interviews
You will want to start thinking about radio interviews
the moment you decide to write your book. The reason is knowing when you
are writing your book, you'll want to make note of the particularly insightful
words of wisdom.
October 13, 2008
Social Networking
I have been talking about the phenomena of Social
Networking for the past six months. You have no idea how great this is
if you haven't started it!
October 6, 2008
Packing a Punch
One of the reasons I enjoy setting up the interviews,
teleclasses and podcasts is the type of conversations I get into with the
authors. I never know where it will lead!
September 8, 2008
Podcasts
You'll want to reach as many internet media processes
as possible. Creating a Podcasts where you have audio contact will make
you more accessible to your fans.
September 15, 2008
Blogs
Your Blog is a place where you can keep your fans
updated on your progress, speaking dates and any news or medial coverage.
September 22, 2008
Teleseminars:
I conducted a Teleclass Course with the worksheet
and have placed it on the website so you can listen to the detail of what
it will take for you to create your own Teleclass series.
August 25, 2008
Agents
Do you want to hire a book Agent?
August 18, 2008
Continuing Education
I have listened to 6 teleseminars, watched 5 webcasts and read more
than 500 pages about publishing, internet marketing, audio and video production
and advertising concepts! Whew! There is more than enough information to
plow through and I take on the responsibility to dig in and find the best
of all resources for you.
August 11, 2008
After writing five books, well okay, four books
and a children's book, which was the most fun by the way! Anyway, I made
a conscious decision to find a way ot make my book stand out in the more
than 100,000 books published each year.
July 28, 2008
Writing a book takes a great deal of discipline.
That's a given! But the rewards are beyond imagination!
July 21, 2008
Writing is a passion . . . writing is a
form of self-expression . . . . writing inspires!
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