| August 25, 2008
Agents
Do you want to hire a book Agent?
I have a number of author friends who have taken the route of working
with a publishing agent. This is truly a double edge sword!
One friend in San Diego sent his book proposal to more than 200 agents,
posting each rejection letter to the walls of his office. No matter how
you look at it, that is a bucket load of rejection to be surrounding yourself
with on a daily basis!
When he finally got accepted, he was ecstatic! Rightfully so, until
he got the contract. Being a first time author, he was offered $10,000
as an advance, his agent received 20% of that and the publisher set aside
$1,000 for marketing costs. That isn't even enough to cover even one small
decent ad in a related trade magazine.
Then the big surprise: he had to arrange all of his book signings and
get himself booked on radio talk shows, without their help.
Now, here's where the big rub is, when he would travel all over the
country to promote his book he would earn seventy-six cents per book! Imagine
traveling 100 miles to show up at a book signing, be thrilled to have 50
people show up and ecstatic when you sell 25 books.
Then you do the numbers and you've spent 6 hours driving and speaking
to earn $19!
No matter how you look at it, you can't justify selling books this way!
August 18, 2008
Continuing Education
I have listened to 6 teleseminars, watched 5 webcasts and read more than
500 pages about publishing, internet marketing, audio and video production
and advertising concepts! Whew! There is more than enough information to
plow through and I take on the responsibility to dig in and find the best
of all resources for you.
One of the new resources is an 18 x 24 four color poster of your book
with lamination for $4 - not bad, huh? You can use the posters as back
drops or table decorations when you do book signings and trade shows. I'm
also going to use mine for background scenery for my videos.
Oh yea, video . . . one more thing that you're going to want to tackle.
But no worries, I working on a couple of cool resources for you there too!
Keep coming back to creative
impressions press as you will always find new
ideas and teleseminars that will help you in your book marketing!
This week I listened to Kathleen Gage interview John Kremer, author
of 1001 Ways to Promote your book. Mark Victor Hansen and Jack Canfield,
of Chicken Soup fame, revealed that they purchased two books and pasted
each page around their office and checked off each and every idea until
they reached the very last idea. They credit the book to a major
portion of their success. http://www.instantteleseminar.com/Default.asp?eventid=3847440
August 11, 2008
After writing five books, well okay, four books and a children's book,
which was the most fun by the way! Anyway, I made a conscious decision
to find a way ot make my book stand out in the more than 100,000 books
published each year.
I've taken more classes in the past five years than I had in the previous
20 years. Yet, the effort finally paid off. The light bulb came on and
I understood that there is no one magic bullet, but a series of tactics
that has to be applied.
And that is what creative impressions press is designed to do!
There are more than 34 techniques with mp3 files to help you understand
the various concepts. I will be loading more mp3 files that are interviews
from various mega successful authors, so be sure to check in all week and
download the files to your iPod!
One of my favorite interviews is with Deepak Chopra. Everyone assumes
his rise to success was overnight. Wait until you hear the interview!
This week Steve Harrison is conducting a free teleclass on Thursday,
August 14th interviewing an my book marketing mentors Peggy McColl and
Randy Gilbert. Go to http://www.freepublicity.com/bestseller/?10558
to sign up.
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