Search Engine Optimization is what makes the difference between those who have a great website and no one knows and having all the right people find your site because your site has been optimized with the right keywords to match your topic.

You can try to do this on your own or hire someone to do it for you. Frankly, I prefer to hire an expert because I think I have finally hit my maximum capacity to take on anything more involved than keeping up with what I’m doing currently. I like to use elance.com and encourage the experts to bid for the job. Locally the price ranges is $500 to $5,000. And there’s no way to know whether someone did the work well or not.

Through elance you can find resources at a fraction of the cost of a local consultant. You should check their references and talk with a few of the people that they have worked with previously.

One of the things that has helped all of my sites is to have back links, a major website like Facebook, Twitter, MySpace, YouTube, etc. having a link on their site. Of course writing articles about your topic and submitting them to as many ezines as possible.

Also, if you can get others who have a website with a similar topic give you a link on their site and you place a reciprocal link on your site, it will help both of your rankings. 

You might not realize the benefits of having great results on Google, but it has come to my benefit multiple times. One year ago if you Google my name without quotes the results was 90,000, which is not bad, but this month it is the highest it has ever been. It’s at 1.8 million.

All of the techniques that I have been talking about are why I have gained such a dramatic increase in the results. 

Every week I spend about one hour requesting new friends on Facebook, one of my latest is Michael Beckwith, (from The Secret). I try to answer messages on my wall within a couple of days, but if not, I catch up on the weekend.

I installed TweetDeck to make it easier to respond to the messages at Twitter. There as an unbelievable number of applications you can add to Twitter to make it easier. Send a message as to what you’re doing, but include your website which counts where Google is concerned. You can also use TweetLater.com to set up your Tweets in the future.

Make sure you have all of your links on each of the social medial sites, because each of the back links will help your results. 

Now when I call a producer my Google results are all I need to get booked!